Jughead and Sexuality: The Brain Campaign.

I hate those damned menaces to romance!

If you've ever watched Chasing Amy -- and if you're a geek you probably have -- then you've seen that scene where a gay guy tries to convince a guy of ambiguous sexuality that Archie comics are gay. He chooses Jughead as the main thrust of his argument -- clearly Jughead is the dom and Archie is his bitch.

Okay, that's utter bull crap, and the movie even admits it's utter bullcrap. Archie is, at its heart, a story about straight sexual relationships. Highly disturbing straight sexual relationships a lot of the time. Except... there's Jughead.

Jughead is a self-avowed "woman-hater". He has no interest in girls whatsoever. So, what is his sexuality then? Is he gay? Is he straight, but he just hasn't discovered women yet? Well, honestly... answering that question fairly is nearly impossible to do with Archie comics. You see, Archie comics aren't really into continuity like super hero comics. Rather, Archie characters are like actors cast in different roles according to the needs of the story.