May 10, 2012

Advertising Age: Popples

From 1983 to 1994, Marvel Comics used Marvel Age magazine to shill everything it was making. Among other things, it featured behind-the-scenes looks at Marvel's books, promo pieces on oncoming projects, and updates on what Marvel Productions was doing out in California. Marry this monthly mouthpiece with the rampant licensing Marvel was doing in the '80s, and you end up with a lot of things like this - a two-page spread on a Popples comic that was canned after four issues.

It's an eventual goal of mine to scan and post every licensed toy-related article that was published in Marvel Age; it's fair to say that's a ways off. For now, though, we can all bask in the article's sage advice to never kick anything "that looks like a muff".

Wait, what?


  1. You'd be getting a lot more google traffic if you added "muff" to the tags.

  2. Thanks a lot for the pics of popples!! i love them when i was a kid. that reminds me good souvenir ...sweet chilhood.